How not to launch an online magazine

Standard

Step 1

Spend so much that there’s no way your site can justify your outlay within, say, ten years

Step 2

Kill it after 18 months and then act all surprised that you couldn’t make the overhead you committed to in Step 1, above.

Step 3

If you are the MSM, repeat this process over and over and over again.

Coda

This is why small sites that slowly bootstrap themselves up to success will almost always best their bigger brethren. (Big sites that create sub-brands can also succeed in the same way.)

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s