Syphilis for Christmas?


Good headline writing, especially for the web, is something I find myself teaching (and learning) again and again.

Mostly the recipe is be explicit, assume the headline is the only part of the article anyone will ever read, and sensationalism, in the right doses, never hurt.


Syphilis for Christmas?

Manufacturers are hoping their range of cuddly toy versions of microbes including gonorrhea and syphilis will be a hit for Christmas.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s