Lessons from just-flipped video blog Wallstrip

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Wallstrip

Wallstrip is a web-only TV show about Wall Street. So what, right? Well despite the fact that it started only last October, CBS just bought it for $4 million. Ah, so now you’re paying attention…

Liz Gannes of the GigaOM blog NewTeeVee had dinner with the folks of Wallstrip the other day, and here’s what they had to say about web video:

• Don’t do anything on the web that would be better on TV.

• The mass audience will cease to exist.

• Distribute video where it’s contextually appropriate, so people find it when it’s relevant to them, and watch it then. Don’t worry about centralization.

• Authenticity is the number one rule for web video. Wallstrip is going to start doing product placement, but will make fun of itself (note: not the product) for doing so.

Since I’m in print, I’ll re-write these for that medium:

• Don’t do anything online that would work better in print.

[In other words, features, like feature-length documentaries, are out. The web is everything print is not — short, punchy, in an individual rather than collective voice, and current.]

• The mass audience will cease to exist.

[So, so true. If you are a media company out there thinking you are going to create the next gigantic hit, you’re wrong. What you should be doing, instead, is finding ways to address every niche possible. Roll up enough niches and you’ll have enough eyeballs to constitute a business.]

• Distribute your copy where it’s contextually appropriate, so people find it when it’s relevant to them, and read it then. Don’t worry about centralization.

[In other words: syndicate. Form relationships with bloggers who will be quoting you, paraphrasing you, even, on occasion, stealing your traffic by getting their Cliffs Notes version of your 1,000 word magnum opus Dugg. Make sure you are on every aggregator, every sidebar you can get yourself on.]

• Authenticity is the number one rule for web content.

[These rules are already fairly well established for journalists, but what about bloggers? To me, authenticity is what you do that is distinctly you. In a world awash with commodity news, if you are not distinctive — authentically your own or your group’s personality — you are wallpaper; worthless to the web hive-mind, which has an insatiable appetite for all that is novel, clever, wry or simply well-said.

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One thought on “Lessons from just-flipped video blog Wallstrip

  1. Howdy! This is my 1st comment here so I just wanted to give
    a quick shout out and tell you I genuinely enjoy reading through your blog posts.
    Can you recommend any other blogs/websites/forums that deal with the same subjects?
    Appreciate it!

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